09/19/2018

How to Use Multiple Domain Names to Increase Sales Leads

by Dominion Domains

As a yacht broker, the success of your business depends on quality sales leads that can be generated in a variety of ways. While referrals and word of mouth will always be sources to rely on, the market is competitive and savvy yacht brokers are using a combination of online marketing tactics like hyper-local search engine marketing, email marketing and social media engagement to drive leads and distinguish themselves from the competition. 

Getting Started

The first step is to have a ‘home base’ or website that you can drive visitors to. We recommend you have a short memorable domain name that tells your audience what you do. Are you still using a .com or .net domain name for your website? The fact is that generic top level domains (.com, .net) are saturated when it comes to short, descriptive and easily memorable business or market specific domain names. Domain extensions like .yachts and .boats still have tons of great one and two word names available. The .yachts extension also tells your visitors you are a yacht professional and that serving the yachting market is your primary focus. Companies like Bass Pro Shop and Sea Ray have already invested in .yachts and .boats domains. 

You may also want to register domains for geographical areas or specific types of products or services you offer. Say, for example, you do business in Miami and West Palm Beach. These are two different markets to address, so you might consider registering miamimega.yachts and westpalm.yachts. 

Building your Brand

Once you have your domains registered it’s time to build your primary site. Registrars (the company with which you register your domain names) like Dominion Domains offer easy to use website building tools tailored to make the process easy and efficient. Weebly, Wix and WordPress are just a few of the products available that come with drag and drop features and preset templates and to get your website up in no time at all. 

Targeted Marketing

For your hyper-local or product focused domains you’ll want to create a basic landing page or couple page website with strong calls-to-action and lead capture forms. Additional tools like Unbounce and Leadpages are available to optimize converting your website traffic to quality leads. These tools make it easy for anyone to create a great looking landing or lead capture page without having to be uber technical or hire a web designer.  Also, all of your websites should have a newsletter opt-in form that visitors can join. Newsletters are a great marketing tool to keep in contact with your clients, and of course to capture leads. 

The next step is to drive traffic to your sites by optimizing them with keywords (words and phrases in your web content) for SEO (Search Engine Optimization) that make it possible for searchers to find your sites. Use words and short phrases targeted to your audience. Be thoughtful and specific, and imagine what you might type into a browser’s search bar if you were, for example, looking for yachts by a specific manufacturer in a specific location. The good news is that you can monitor the traffic to your websites, track the performance of keywords over a period of time, and make changes when you need to. Follow this with promoting your business on social media. Engage with your audience using targeted visual content and calls to action that drive traffic back to your primary website or landing page websites and you’ll soon see the rewards of efficient and cost effective online marketing by way of quality leads and a positive impact to your bottom line. 

Read more about the importance of domain names in your branding and marketing efforts.