The President’s Message

Mike Titgemeyer, CPYB Crusader Yacht Sales YBAA President

Happy spring – Well I know my team and the staff of YBAA will be happy when we can officially celebrate spring and get back to somewhat normal business operations.

Have You Joined YBAA’s Community Forum?

If you make your living in the world of yacht sales professionals, why not talk within a community that speaks your same language? Join YBAA’s Community Forum on Facebook and connect with others who share your similar interests, experiences, and successes. Now more than ever, it’s imperative to find that group of friends, colleagues and business associates you can interact with, commiserate, celebrate, and inspire. This only a member-only benefit, so encourage nonmembers to join today to participate.

The New Forms Are Here!

YBAA's new forms are now available on the YBAA website and on YachtCloser!

What Businesses and Salespeople Should Do In The Current Environment

By John Chapin

After 54 years on the planet, and almost 33 in business, I know two things: one, this will be over at some point, and two, a few organizations will come out of this with a stronger, healthier business while the others come out of it anywhere from “okay” to “out-of-business.” If you want to be in the first category, here’s what to do.

Discover Boating Sees Traffic Boost

Despite circumstances surrounding COVID-19, Discover Boating is seeing strong performance and growth compared to the same period last year, providing early indicators around consumer interest. The campaign’s quick pivot to ensure a more empathetic and purpose-driven voice, its data-driven approach to content, and strategic site optimization are working hand-in-hand to connect with consumers in a meaningful way.

COVID-19 Resources For The Marine Industry

YBAA is always here for you, sharing current information on the latest news related to the Marine Industry. With COVID-19 having a worldwide impact on daily information, it is often hard to keep track of what's what. For your benefit, YBAA has made a convenient, easy-to-access list for the Marine Industry related to the impact of COVID-19.

May 12-14, 2020

Sail America Industry Conference Update