Complete Story
 

05/31/2018

WHAT’S IN A DOMAIN NAME?

Dominion Domain

The scoop behind the new .boats and .yachts web addresses

Maybe you’ve heard of or visited a website that uses a new .boats or .yachts domain name. Consider master.yachts for example, who transitioned to their new TLD name in 2017.  Other companies have started to follow suit, including Sea Ray and Bass Pro Shop, who have purchased a combined 66 new .boats and .yachts domain names.  What’s the story behind these names? Why are these new URLs something your business should consider? 

YBAA members read full articles here. 

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