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November 12, 2015
12:00PM - 1:00PM

Digital Marketing 101 and Your Business

4 CPYB Recertification Credits

The Center for Wooden Boats - Seattle, WA

1010 Valley St., Seattle, WA 98109

Digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. 

Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc. 

You will learn about the major marketing strategies used in digital campaigns such as: 

  • Search Engine Marketing (SEO)
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Website Strategies
  • Email Marketing

Please contact Emily Varner, 206-748-0012 or emily@nwyachtbrokers.com to RSVP or for additional information regarding the event. 

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Add to Calendar aCLuDhaqizCaPxAftmqF167204 11/12/2015 12:00 PM 11/12/2015 01:00 PM false Digital Marketing 101 and Your Business 1010 Valley St., Seattle, WA 98109 Digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.  Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.  You will learn about the major marketing strategies used in digital campaigns such as:  Search Engine Marketing (SEO) Search Engine Optimization (SEO) Social Media Marketing Website Strategies Email Marketing Please contact Emily Varner, 206-748-0012 or emily@nwyachtbrokers.com to RSVP or for additional information regarding the event.  The Center for Wooden Boats - Seattle, WA